abby

Tribiana

a.k.a louisa - depends on who's asking
Based In Phoenix, Arizona
Visual Designer
AriseHealth logoOE logo2020INC logoThe Paak logoEphicient logoToogether logoToogether logoToogether logo
AriseHealth logoOE logo2020INC logoThe Paak logoEphicient logoToogether logoToogether logoToogether logo
01

branding

  • Logo Design
  • Brand Definition
  • Brand Positioning
  • Branding Consistency
  • Brand Purpose

Branding is the creation and management of your enterprise's identity and visual rep to establish a strong industry presence.

Service Image
02

Printed Materials

  • Merchandise
  • Packaging
  • Flyers & Brochures
  • Posters
  • Book Covers & Booklets

Printed materials provide tangible, lasting impressions of your brand's purpose and establish a physical touchpoint to connect with your audience.

03

Digital Design

  • Social Media
  • Landing Pages
  • Simple Animations
  • Product Mockups
  • Marketing Materials

Digital design ensures a visually cohesive and engaging online presence, connecting you to your audience across various digital platforms.

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My
Resume

May 2015 - Present

Freelance Designer

Freelance Clients

I've been doing freelance work for a variety of clients in a number of industries, including dental/medical, real estate, restaurants and hospitality, music and entertainment, and literature.

Book Cover Design
Logos
Apparel Graphics
Packaging
Marketing Collateral
Jun 2019 - Aug 2019

Design Intern

Knoodle Advertising

Worked under the creative director and junior designer to put together print and web content for Knoodle Advertising's agency clients. Learned firsthand about working under a marketing team, wearing different hats to support areas that needed more team cover, and collaborating with other designers to cater designs to each client's needs.

Logos
Business Cards
Flyers
Blog Posts
Social Media Ads and Scheduling
Jun 2020 - May 2021

Graphic Designer

Highline Autos

Worked closely with the CEO and Managing Director to produce branded internal content and advertising materials for Highline Magazine's media marketing clients in the luxury and automotive industries. Began as an intern before transitioning into a part time position.

Magazine Print Layouts
Social Media Graphics
Print Ads
Brochures
Photo Editing
Jun 2018 - Jul 2021

Designer

Timeless Vapes

Worked with company leadership and employees across all departments in five states to create visuals to uphold the specially-curated image of a top in-state cannabis and lifestyle brand. Work included materials both market and internally-facing, educational materials for retailers, and proposals facing potential investors and partners.

POS Design
Packaging
Email Marketing
Large-Format Signage
Branding Identity
Jun 2023 - Feb 2024

Design Supervisor

Timeless Vapes

Trained incoming design staff on company procedures and branding while executing national design projects. Ensured that all internally-generated designs properly represented that of a top in-state cannabis and lifestyle brand, defining and updating current brand standards and refining processes for project management within the brand team. Communicated regularly with company leadership, the design manager, sales executives, and internal marketing team to ensure projects moved forward in a timely manner.

Team Leadership
Project Management
Brand Definition
Cross-Department Communication
Vendor Facilitation
Feb 2024 - Present

Design Lead

Little Taller

Executes brand-defining projects for Little Taller's agency clients and partners, driving sales and supporting clients in staying at the top of their respective fields. Communicates directly with clients, project managers, and sales leads on project needs and scope, as well as with UX Design Lead and product designers to clarify and define client asks and collaborate on large-scale projects. Specializes in marketing projects, providing support in web design when needed.

Client Communication
Brand Definition
Landing Pages
Marketing Design
Project Deadlines

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