Branding is the creation and management of your enterprise's identity and visual rep to establish a strong industry presence.
Printed materials provide tangible, lasting impressions of your brand's purpose and establish a physical touchpoint to connect with your audience.
Digital design ensures a visually cohesive and engaging online presence, connecting you to your audience across various digital platforms.
I've been doing freelance work for a variety of clients in a number of industries, including dental/medical, real estate, restaurants and hospitality, music and entertainment, and literature.
Worked under the creative director and junior designer to put together print and web content for Knoodle Advertising's agency clients. Learned firsthand about working under a marketing team, wearing different hats to support areas that needed more team cover, and collaborating with other designers to cater designs to each client's needs.
Worked closely with the CEO and Managing Director to produce branded internal content and advertising materials for Highline Magazine's media marketing clients in the luxury and automotive industries. Began as an intern before transitioning into a part time position.
Worked with company leadership and employees across all departments in five states to create visuals to uphold the specially-curated image of a top in-state cannabis and lifestyle brand. Work included materials both market and internally-facing, educational materials for retailers, and proposals facing potential investors and partners.
Trained incoming design staff on company procedures and branding while executing national design projects. Ensured that all internally-generated designs properly represented that of a top in-state cannabis and lifestyle brand, defining and updating current brand standards and refining processes for project management within the brand team. Communicated regularly with company leadership, the design manager, sales executives, and internal marketing team to ensure projects moved forward in a timely manner.
Executes brand-defining projects for Little Taller's agency clients and partners, driving sales and supporting clients in staying at the top of their respective fields. Communicates directly with clients, project managers, and sales leads on project needs and scope, as well as with UX Design Lead and product designers to clarify and define client asks and collaborate on large-scale projects. Specializes in marketing projects, providing support in web design when needed.